David DeFranza, PhD student, University of Utah: The Unintended Consequences of Brand Translation: How Language Influences Attitudes toward Brands


【Speaker】David DeFranza, PhD student, University of Utah

【Topic】The Unintended Consequences of Brand Translation: How Language Influences Attitudes toward Brands

【Time】Thursday,  November 11,  9:30-11:00

【Venue】Shunde Building Room 325; Zoom, ID: 968 1335 9352, Password: 314534

【Language】English

【Organizer】Department of Marketing